Burt's Bees Baby Nourishing Lotion, Original Scent Baby Lotion - 12 Ounce Tube
More product info
From Burt's Bees
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Brand Loyalist (2 of 4 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 4 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
One-Hit Wonders
8 of the 506 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.4 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
7 of the 506 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.3 while the reviewers who have written at least one verified purchase review rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
214 of the 506 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
8% also reviewed:
Burt's Bees Baby Shampoo & Wash,... by Burt's Bees Baby
5% also reviewed:
Burt's Bees Baby 100% Natural Multipurpose... by Burt's Bees
4% also reviewed:
Burt's Bees Baby Diaper Rash Ointment 3 oz by Burt's Bees Baby
2% also reviewed:
Huggies Snug & Dry Diapers, Size 4, 192 Count... by HUGGIES
2% also reviewed:
First 100 Words Brdbk Edition by Priddy, Roger... by
2% also reviewed:
Playtex Diaper Genie Refill Bags, Ideal for... by Diaper Genie
2% also reviewed:
Pampers Baby Wipes Sensitive Perfume Free 7X... by Pampers
2% also reviewed:
Summer Infant Basic Changing Essentials Kit with... by Summer Infant
from the same brand
111 of the 506 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 4 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
145 of the 506 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
-
- 61%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 310 reviewers (or 61%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
-
- 0%
- Created over 4 days
However, we see the following 4 days exceeding this threshold:
- 3 Reviews on Feb 4, 2016 (Avg. rating: 4.3)
- 3 Reviews on Feb 4, 2016 (Avg. rating: 4.3)
- 3 Reviews on Feb 8, 2016 (Avg. rating: 3.7)
- 3 Reviews on Feb 8, 2016 (Avg. rating: 3.7)
Read more about our Rating Trend test.
43 of the 506 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(3.4/5)
(4.0/5)
(4.7/5)
12 of the 506 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
1 of the 506 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.