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Amazon.com > Tools & Home Improvement > Lighting & Ceiling Fans > Novelty Lighting > LED Strip Lights
HitLights Weatherproof Red LED Light Strip, 3528, 300 LEDs, 16.4' Feet, 12V DC, 72 Lumen per...
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From HitLights
This report was last updated 1/13/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 234 Ratings, we counted 105 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Good color, very bright use suggested dimmer. [Go to full review]
Oct 16, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 4.4)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
These are the greatest lights that I have ever owned! ... [Go to full review]
Nov 23, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Take-Back Reviewer (922 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (2 of 117 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.9)
Analysis Details
Fail Deleted Reviews
We discovered a total of 117 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
One-Hit Wonders
5 of the 105 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.6 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
39 of the 105 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 45%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 47 reviewers (or 45%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Rating Trend
-
- 0%
- Created over 20 days
We counted 105 reviews for this product over the span of 2,043 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 20 days exceeding this threshold:
Read more about our Rating Trend test.
However, we see the following 20 days exceeding this threshold:
- 8 Reviews on Jul 3, 2012 (Avg. rating: 4.5)
- 7 Reviews on Mar 27, 2013 (Avg. rating: 5.0)
- 7 Reviews on Feb 15, 2015 (Avg. rating: 5.0)
- 7 Reviews on Dec 30, 2012 (Avg. rating: 4.9)
- 7 Reviews on Feb 18, 2013 (Avg. rating: 4.3)
- 7 Reviews on Feb 13, 2014 (Avg. rating: 4.3) Show All
Read more about our Rating Trend test.
Pass Unverified Purchases
5 of the 105 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(3.7/5)
(3.7/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(4.0/5)
(4.0/5)
4 reviews
(4.5/5)
(4.5/5)
4 reviews
(4.5/5)
(4.5/5)
3 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
5 reviews
(5.0/5)
(5.0/5)
3 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
10 of the 105 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Anker Power Bank, 26,800 mAh External Battery... by Anker
2% also reviewed:
Jagwire Pro Mountain Derailleur Kit by Jagwire
2% also reviewed:
The Man In The High Castle - Season 1 (4K UHD) by Alexa Davalos
2% also reviewed:
Amazon Echo - Black (1st Generation) by Amazon
2% also reviewed:
PETKIT Dog Cat Water Fountain,Automatic Pet Water... by PETKIT
2% also reviewed:
Roku Ultra | HD/4K/HDR Streaming Media... by Roku
Does not include products
from the same brand
from the same brand
15 of the 105 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.1.
4.0 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.