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Milk-Bone Soft & Chewy Dog Treats, Beef & Filet Mignon Recipe, 25 Ounces
More product info From Milk-Bone

Amazon Reviews for  Milk-Bone Soft & Chewy Dog Treats, Beef & Filet Mignon Recipe, 25 Ounces
Rating:
41,069 Ratings
("Ratings" vs. "Reviews")
2% of potentially unnatural reviews removed (why?)
Adjusted:
40,248 Ratings*




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Jump to Report Card


Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Phrase Repetition
WARN Rating Trend
WARN Suspicious Reviewers
WARN Word Count Comparison
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

We bought these hoping our new rescue dog could eat ... [Go to full review]
Feb 8, 2023      
100% TRUST
  • Unverified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

My dog loves these [Go to full review]
Jul 6, 2019      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (4 words)
  • Contains repetitive phrases (show)

Reviewer data not yet gathered.


Analysis Details

Fail Deleted Reviews

We discovered a total of 89 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~8% of reviews
(5.0/5)
~6% of reviews
(5.0/5)
~6% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
~10% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~6% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(4.5/5)
~4% of reviews
(5.0/5)
~6% of reviews
(5.0/5)
~14% of reviews
(5.0/5)
Show MoreShow Less


Approximately 40% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.0


Read more about our Phrase Repetition test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Suspicious Reviewers

Take-Back Reviewers


Approximately 45% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.3


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • ~40%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 40% are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.4
4.3


Read more about our Word Count Comparison test.

Pass Unverified Purchases

219 of the 41,069 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.3
4.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Approximately 15% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.9
4.2


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info