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Netflix
More product info From Netflix, Inc

Amazon Reviews for  Netflix
Rating:
48,621 Ratings
14,897 Reviews
("Ratings" vs. "Reviews")
40% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: May 30, 2020
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Note: While Amazon.com claims 48,621 Ratings, we counted 14,897 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Top products in Movies & TV with authentic reviews:


EWTN



Adjusted
Rating:
678 Reviews

Kanopy



Adjusted
Rating:
280 Reviews

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

This is a must have for my tablet! [Go to full review]
Mar 13, 2017      
59% TRUST
  • Verified Purchaser
  • Overrepresented word count (10 words)
  • Take-Back Reviewer (1 deleted Review; avg. rating: 3.0)
  • Overrepresented Participation (posted 7 Reviews)
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

Fix it now please � This happened after last update [Go to full review]
Jan 23, 2020      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (9 words)
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Overrepresented Participation (posted 17 Reviews)
  • Easy Grader (avg. rating: 4.5)


Analysis Details

Fail Deleted Reviews

We discovered a total of 35,001 deleted Reviews for this product, with an average rating of 4.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.2 average rating of deleted reviews

4.2


Show distribution of deleted reviews

Fail Rating Trend

  • 19%
  • Created over 64 days

We counted 14,897 reviews for this product over the span of 1,212 days, an average of 12.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 25 or fewer reviews on any given day.

However, we see the following 64 days exceeding this threshold:In total, we found that 2,859 reviews were created on just 64 days. The reviews on these high volume days have rated this product an average of 3.7 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


3.7
4.4


Read more about our Rating Trend test.

Fail Unverified Purchases

239 of the 14,897 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.3 while the verified purchasers have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


3.3
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Take-Back Reviewers


3,917 of the 14,897 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.2


Single-Day Reviewers


353 of the 14,897 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.6 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.6
4.3


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

5% also reviewed:
Facebook by Facebook

4% also reviewed:
YouTube by youtube.com

4% also reviewed:
Hulu by HULU

4% also reviewed:
Fire HD 8 Tablet with Alexa by Amazon

4% also reviewed:
Fire by Amazon

4% also reviewed:
Candy Crush Saga by King

Does not include products
from the same brand


3,373 of the 14,897 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.2


Read more about our Overlapping Review History test.

Warn Word Count Comparison

  • 33%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 4,974 reviews (or 33%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.3
4.3


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 78%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11643 reviewers (or 78%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.5


Read more about our Reviewer Participation test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 14,897 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


52 of the 14,897 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.1
4.3


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.