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TOPPIK Hairline Optimizer
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From TOPPIK
This report was last updated 8/11/2017.
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Report Info:
Last Updated: Aug 11, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Suspicious Reviewers
WARN Deleted Reviews
WARN Brand Repeats
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
Did'not wor for my type of hair. [Go to full review]
Feb 26, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (2 of 15 reviews for this brand; avg rating: 3.0)
- Critical Reviewer (avg. rating: 3.4)
Least Trusted Reviews
I would buy this again. It is very helpful in ... [Go to full review]
Nov 3, 2012
20%
TRUST
TRUST
- Verified Purchaser
- Brand Loyalist (3 of 5 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.4)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
10 of the 46 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Brand Repeats
Brand Loyalists
1 of the 46 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Word Count Comparison
-
- 37%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 17 reviews (or 37%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
-
- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 15 reviewers (or 33%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
-
- 4%
- Created over 1 day
We counted 46 reviews for this product over the span of 1,706 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
4 of the 46 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
3 reviews
2 reviews
2 reviews
Common Phrases in Titles:
2 reviews
5 of the 46 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
9% also reviewed:
Opi Classic Collection Nail Laquer, That's A Hot... by OPI
9% also reviewed:
PURA D'OR Original Gold Label Shampoo &... by PURA D'OR
7% also reviewed:
Green Magnetic Wand & 100 Piece Magnetic Bingo... by OTC
7% also reviewed:
PURA D'OR Organic Moroccan Argan Oil (4oz... by PURA D'OR
4% also reviewed:
Lasko Ceramic Adjustable Thermostat Space... by Lasko
4% also reviewed:
The Good Wife, Season 1 by Julianna Margulies
4% also reviewed:
5 Door Hook Ceramics color Pearl by Deco Brothers
Does not include products
from the same brand
from the same brand
12 of the 46 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.1.
4.0 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.