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AmazonBasics 12-Sheet Cross-Cut Paper, CD, and Credit Card Shredder
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This report was last updated 11/10/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL
Rating Trend

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Deleted Reviews

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
If you have small children, the safety things are probably ... [Go to full review]
Oct 29, 2017
100%
TRUST
TRUST
-
Verified Purchaser
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Single-Day Reviewer (posted all reviews on Oct 29, 2017)
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
Great product and fast service. [Go to full review]
Mar 2, 2015
0%
TRUST
TRUST
-
Verified Purchaser
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Created on a high volume day
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Single-Day Reviewer (posted all reviews on Mar 2, 2015)
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Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
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Easy Grader (avg. rating: 4.9)
Analysis Details
Fail
Rating Trend

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- 5%
- Created over 34 days
We counted 8,406 reviews for this product over the span of 2,484 days, an average of 3.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 11 or fewer reviews on any given day.
However, we see the following 34 days exceeding this threshold:In total, we found that 457 reviews were created on just 34 days. The reviews on these high volume days have rated this product an average of 4.2 while reviews from other days have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Suspicious Reviewers

One-Hit Wonders
363 of the 8,406 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.2 while the reviewers who have posted more than one review have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
1,276 of the 8,406 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
151 of the 8,406 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.3 while all other reviewers rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
138 reviews
(4.2/5)
(4.2/5)
14 of the 8,406 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Fellowes 35250 Powershred Performance Oil, 12 oz.... by Fellowes
1% also reviewed:
Amazon.com Store Card by Synchrony Bank
1% also reviewed:
Chapter Seven: Lost Boys by Alex Zakrzewski
1% also reviewed:
SquareTrade Office Protection Plan by
1% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
1% also reviewed:
Amazon Echo by Amazon
Does not include products
from the same brand
from the same brand
754 of the 8,406 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 191 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Pass
Unverified Purchases

495 of the 8,406 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Reviewer Participation

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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.2.
4.1 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
1,175 of the 8,406 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 8,406 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.