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Max Factor Lipfinity ( Lip Paint & Moisturizing Top Coat ) 340 Essential Natural
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From Max Factor
This report was last updated 6/19/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Reviewer Ease
FAIL Reviewer Participation
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I've been using this for years and it lasts 24 ... [Go to full review]
Nov 5, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (26 words)
- Brand Repeater (2 of 53 reviews for this brand; avg rating: 3.0)
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
love it [Go to full review]
Jul 21, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Brand Repeater (2 of 12 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 12 Reviews)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Rating Trend
-
- 4%
- Created over 3 days
We counted 325 reviews for this product over the span of 5,124 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 13 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 3.5 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Reviewer Participation
-
- 68%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 220 reviewers (or 68%) are within an overrepresented participation group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 10 deleted Reviews for this product, with an average rating of 4.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Suspicious Reviewers
One-Hit Wonders
53 of the 325 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
16 of the 325 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
5 reviews
(2.0/5)
(2.0/5)
5 reviews
(2.0/5)
(2.0/5)
5 reviews
(2.0/5)
(2.0/5)
15 reviews
(5.0/5)
(5.0/5)
5 reviews
(2.0/5)
(2.0/5)
5 reviews
(2.0/5)
(2.0/5)
8 reviews
(4.8/5)
(4.8/5)
5 reviews
(4.4/5)
(4.4/5)
3 reviews
(5.0/5)
(5.0/5)
32 of the 325 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
25 of the 325 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
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- 24%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 79 reviews (or 24%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Revlon Ultra HD Lipstick, 830 Rose, 0.1 Ounce by Revlon
1% also reviewed:
Dragonfly in Amber: A Novel (Outlander) by Diana Gabaldon
1% also reviewed:
Maybelline New York Superstay 24, 2-step... by Maybelline New York
11 of the 325 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
46 of the 325 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.