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Max Factor Lipfinity ( Lip Paint & Moisturizing Top Coat ) 340 Essential Natural
More product info From Max Factor

Amazon Reviews for  Max Factor Lipfinity ( Lip Paint & Moisturizing Top Coat ) 340 Essential Natural
Rating:
325 Ratings
325 Reviews
("Ratings" vs. "Reviews")
64% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Reviewer Ease
FAIL Reviewer Participation
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I've been using this for years and it lasts 24 ... [Go to full review]
Nov 5, 2017      
100% TRUST
  • Verified Purchaser
  • Overrepresented word count (26 words)
  • Brand Repeater (2 of 53 reviews for this brand; avg rating: 3.0)
  • Critical Reviewer (avg. rating: 3.8)


Least Trusted Reviews

Jul 21, 2014      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Brand Repeater (2 of 12 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 12 Reviews)
  • Easy Grader (avg. rating: 4.7)


Analysis Details

Fail Rating Trend

  • 4%
  • Created over 3 days

We counted 325 reviews for this product over the span of 5,124 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:In total, we found that 13 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 3.5 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


3.5
4.5


Read more about our Rating Trend test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.4 Product's Average Ease Score

4.3 Category's Average Ease Score


4.4
4.3


Read more about our Reviewer Ease test.


Fail Reviewer Participation

  • 68%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 220 reviewers (or 68%) are within an overrepresented participation group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.6
4.3


Read more about our Reviewer Participation test.

Warn Deleted Reviews

We discovered a total of 10 deleted Reviews for this product, with an average rating of 4.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.2 average rating of deleted reviews

4.2


Show distribution of deleted reviews

Warn Suspicious Reviewers

One-Hit Wonders


53 of the 325 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.5
4.5


Take-Back Reviewers


16 of the 325 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.5


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition


32 of the 325 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.5


Read more about our Phrase Repetition test.

Pass Unverified Purchases

25 of the 325 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.1
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 24%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 79 reviews (or 24%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.4
4.5


Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



11 of the 325 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.5


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters


46 of the 325 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.1
4.6


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.