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PURA D'OR (4 oz) Organic Moroccan Argan Oil 100% Pure Cold Pressed, USDA Certified Organic,...
More product info From PURA D'OR Report Feedback


Rating:
7,137 Reviews
33% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
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Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
WARN Brand Repeats
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

This product was great! I put it in my hair ... [Go to full review]
Mar 29, 2019      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I can say without any hesitation that this is the ... [Go to full review]
Oct 4, 2014      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Single-Day Reviewer (posted all reviews on Oct 4, 2014)
  • Brand Monogamist (3 of 3 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 3 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 2,486 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Rating Trend

  • 21%
  • Created over 120 days

We counted 7,137 reviews for this product over the span of 2,836 days, an average of 2.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 9 or fewer reviews on any given day.

However, we see the following 120 days exceeding this threshold:In total, we found that 1,522 reviews were created on just 120 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.5


Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


1,406 of the 7,137 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

from one-hit wonders

from reviewers with more than one review


4.6
4.5


Take-Back Reviewers


2,214 of the 7,137 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.6


Read more about our Suspicious Reviewers test.

Warn Brand Repeats

Brand Loyalists


160 of the 7,137 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


4.7
4.6


Read more about our Brand Repeats test.

Warn Reviewer Participation

  • 47%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 3367 reviewers (or 47%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.6
4.5


Read more about our Reviewer Participation test.

Pass Unverified Purchases

1,133 of the 7,137 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
157 reviews
(4.8/5)
152 reviews
(4.9/5)
179 reviews
(4.8/5)
147 reviews
(4.9/5)
127 reviews
(4.2/5)
115 reviews
(4.5/5)
146 reviews
(4.9/5)
159 reviews
(4.8/5)
222 reviews
(4.9/5)
163 reviews
(4.8/5)
Show MoreShow Less


148 of the 7,137 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.6


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



79 of the 7,137 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.6


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


60 of the 7,137 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.7
4.6


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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