Burt's Bees Mango Moisturizing Lip Balm 0.15 oz
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From Burt's Bees
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Repeater (2 of 25 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
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- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 14 reviewers (or 33%) are within an overrepresented participation group. These reviews have rated this product an average of 4.0, while all other reviews have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 5%
- Created over 1 day
We counted 42 reviews for this product over the span of 3,778 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
7 of the 42 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(5.0/5)
(3.3/5)
(2.5/5)
(5.0/5)
3 of the 42 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
One-Hit Wonders
2 of the 42 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
1 of the 42 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
10 of the 42 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
1 of the 42 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
3 of the 42 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
4 of the 42 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.