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Real Techniques Shading Brush, 1.6 Ounce From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

151 Reviews

Adjusted:

117 Reviews

92%
94%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jul 24, 2017
Update Available
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Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
FAIL Word Count Comparison
WARN Brand Repeats
WARN Reviewer Ease
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Overlapping Review History
PASS Incentivized Reviews
PASS Deleted Reviews
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Most Trusted Reviews

This the third Real Techniques brush I have purchased. It ... [Go to full review]
May 23, 2013      
100% TRUST
  • Verified Purchaser
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 4.8)


Least Trusted Reviews

Great brush for packing on your base color [Go to full review]
Oct 22, 2014      
0% TRUST
  • Unverified Purchaser
  • Contains repetitive phrases (show)
  • Single-Day Reviewer (posted all reviews on Oct 22, 2014)
  • Brand Loyalist (3 of 5 reviews for this brand; avg rating: 4.0)
  • Overrepresented Participation (posted 5 reviews)
  • Critical Reviewer (avg. rating: 4.4)


Analysis Details


Fail Suspicious Reviewers

Take-Back Reviewers


20 of the 151 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
4.7


Read more about our Suspicious Reviewers test.

Fail Word Count Comparison

  • 26%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 40 reviews (or 26%) are within an overrepresented word count group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.9
4.6


Read more about our Word Count Comparison test.

Warn Brand Repeats

Brand Loyalists


4 of the 151 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


4.8
4.7


Read more about our Brand Repeats test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.4 Product's Average Ease Score

4.4 Category's Average Ease Score


4.4
4.4


Read more about our Reviewer Ease test.


Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
5 reviews
2 reviews


42 of the 151 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.7


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 73%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 110 reviewers (or 73%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.7


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 151 reviews for this product over the span of 1,646 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Unverified Purchases

16 of the 151 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

5% also reviewed:
NYX Cosmetics Powder Blush by NYX

Does not include products
from the same brand


28 of the 151 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.7


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.


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