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real Techniques Kabuki Brush From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

64 Reviews

Adjusted:

50 Reviews

Rank in: Face Brushes
13%
15%

View/Edit Adjustment
How is this calculated
Report Last Updated: Aug 10, 2017
Update Available
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Report Card

Click a test to jump to details

FAIL Brand Repeats
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Skewed Helpfulness
PASS Incentivized Reviews
PASS Deleted Reviews
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Most Trusted Reviews

Been looking for a smaller kabuki to apply face powder. ... [Go to full review]
Jan 29, 2014      
100% TRUST
  • Verified Purchaser
  • Brand Repeater (4 of 45 reviews for this brand; avg rating: 4.8)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Critical Reviewer (avg. rating: 3.9)


Least Trusted Reviews

love this product [Go to full review]
Sep 28, 2014      
0% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Sep 28, 2014)
  • Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Brand Repeats

Brand Repeaters


16 of the 64 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Repeaters

from Non-Repeaters


4.2
4.2


Brand Loyalists


7 of the 64 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.1
4.2


Brand Monogamists


2 of the 64 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


4.5
4.2


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

Take-Back Reviewers


4 of the 64 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.8
4.1


Single-Day Reviewers


13 of the 64 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from single-day reviewers

from non-single-day reviewers


4.1
4.2


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
(6.3%)
3 reviews
(4.7%)
3 reviews
(4.7%)
2 reviews
(3.1%)
2 reviews
(3.1%)
2 reviews
(3.1%)
2 reviews
(3.1%)
3 reviews
(4.7%)
2 reviews
(3.1%)
2 reviews
(3.1%)
Show MoreShow Less


13 of the 64 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.2
4.2


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 59%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 38 reviewers (or 59%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.0
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 64 reviews for this product over the span of 1,846 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Unverified Purchases

7 of the 64 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.3
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Does not include products
from the same brand


17 of the 64 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.1
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.4 Product's Average Ease Score

4.3 Category's Average Ease Score


4.4
4.3


Read more about our Reviewer Ease test.


Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.3 average net helpfulness for positive reviews

0.0 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.