Shiseido Hot selling Foundation Face Brash NO131
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Top products in Foundation with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (2 words)
- Single-Day Reviewer (posted all reviews on Apr 4, 2016)
- Overrepresented Participation (posted 3 Reviews)
- Critical Reviewer (avg. rating: 3.7)
Analysis Details
Take-Back Reviewers
4 of the 33 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
6 of the 33 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, the discrepancy in ratings between the Single-Day Reviewers and all other reviewers isn't significant enough to rule out the possibility of it being due to random chance.
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- 6%
- Created over 1 day
We counted 33 reviews for this product over the span of 1,003 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
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- 52%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 17 reviews (or 52%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
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- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11 reviewers (or 33%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
2 of the 33 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Used substantial repetitive phrases
Read more about our Phrase Repetition test.
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from the same brand
7 of the 33 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
1 of the 33 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.