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Tom'S Of Maine Lemongrass Long Lasting Stick 2.25 Oz Deodorants (Stick and Roll On)
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From Tom's of Maine
This report was last updated 12/4/2018.
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Report Card
Warn Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
FAIL Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
I love Tom's Deodorants, but this is by far the ... [Go to full review]
Apr 10, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (8 deleted Reviews; avg. rating: 4.5)
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
This works mildly well for preventing odor. Any real activity ... [Go to full review]
Aug 29, 2009
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented Participation (posted 5 Reviews)
- Critical Reviewer (avg. rating: 1.0)
Analysis Details
Fail Unverified Purchases
676 of the 1,432 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.9 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
90 of the 1,432 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.8 while the reviewers who have posted more than one review have rated this product an average of 3.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
182 of the 1,432 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 1.6 while the reviewers who have written at least one verified purchase review rated this product an average of 3.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
257 of the 1,432 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
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Does not include products
from the same brand
from the same brand
97 of the 1,432 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.5 while the reviewers who have a more unique product review history rated this product an average of 3.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
-
- 52%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 741 reviewers (or 52%) are within an overrepresented participation group. These reviews have rated this product an average of 2.6, while all other reviews have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
-
- 3%
- Created over 11 days
We counted 1,432 reviews for this product over the span of 4,304 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 11 days exceeding this threshold:In total, we found that 46 reviews were created on just 11 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
23 reviews
(4.3/5)
(4.3/5)
3 of the 1,432 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.
3.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
102 of the 1,432 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.