Nite Ize KRK-03-01 KeyRack Key Holder with S-Biners
From Nite Ize
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Brand Repeater (3 of 22 reviews for this brand; avg rating: 4.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Critical Reviewer (avg. rating: 3.7)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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One-Hit Wonder
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Never-Verified Reviewer
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Overrepresented Participation (posted 1 review)
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Critical Reviewer (avg. rating: 2.0)
Analysis Details

114 of the 436 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.1 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders
12 of the 436 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.0 while the reviewers who have posted more than one review have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
20 of the 436 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.0 while the reviewers who have written at least one verified purchase review rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
66 of the 436 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

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- 44%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 190 reviewers (or 44%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

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- 0%
- Created on high-volume days
Read more about our Rating Trend test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

(1.4%)
(2.3%)
(2.1%)
(0.9%)
7 of the 436 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

3% also reviewed:
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2% also reviewed:
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2% also reviewed:
Samsung 32GB EVO Class 10 Micro SDHC Card with... by Samsung
2% also reviewed:
VELCRO - ONE-WRAP Thin Self-Gripping Cable Ties:... by VELCRO brand
2% also reviewed:
AmazonBasics Apple Certified Lightning to USB... by AmazonBasics
1% also reviewed:
The Original iMagnet Cradle-less Universal Car... by iMagnet
53 of the 436 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

4.0 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.

Brand Repeaters
35 of the 436 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

-0.1 average net helpfulness for positive reviews
0.7 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

- 0
- Reviews have been deleted
Read more about our Deleted Reviews test.