Nite Ize NND-03-10S Nite Dawg Light Up Dog Collar, Red Led Red Webbing, Small
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Most Trusted Reviews
We couldn't find any quality reviews
Least Trusted Reviews
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Analysis Details

6 of the 696 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers
62 of the 696 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

4.2 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 36%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 252 reviewers (or 36%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

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- 1%
- Created over 2 days
We counted 696 reviews for this product over the span of 3,510 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

69 of the 696 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

1% also reviewed:
GoDoggie-GLOW - USB Rechargeable LED Dog Safety... by GoDoggie-GLOW
1% also reviewed:
FURminator deShedding Tool for Dogs by Furminator
1% also reviewed:
Midwest iCrate Pet Crates by RDMidWest Homes for Pets
1% also reviewed:
AmazonBasics High-Speed HDMI Cable - 6.5 Feet (2... by AmazonBasics
1% also reviewed:
Cards Against Humanity by Cards Against Humanity LLC.
1% also reviewed:
KONG Cozy Marvin Moose, X-Large by KONG
65 of the 696 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Brand Repeaters
45 of the 696 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

0.0 average net helpfulness for positive reviews
0.4 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

- 0
- Reviews have been deleted
Read more about our Deleted Reviews test.