Walkers Shortbread Highlanders, 14.1 oz. General Gordon Tin
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From Walkers Shortbread
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Note: We only analyze "reviews" and ignore one-tap "ratings".
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (186 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (3 of 3037 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 9 of 9 top products
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Take-Back Reviewers
5 of the 32 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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- 69%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 22 reviewers (or 69%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created over 5 days
However, we see the following 5 days exceeding this threshold:
- 4 Reviews on Jan 3, 2015 (Avg. rating: 3.8)
- 3 Reviews on Jan 29, 2016 (Avg. rating: 5.0)
- 3 Reviews on Jul 26, 2016 (Avg. rating: 5.0)
- 3 Reviews on Dec 27, 2016 (Avg. rating: 4.7)
- 3 Reviews on May 29, 2015 (Avg. rating: 4.3)
Read more about our Rating Trend test.
2 of the 32 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(1.5/5)
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- 0%
- Used substantial repetitive phrases
Read more about our Phrase Repetition test.
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from the same brand
1 of the 32 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.0 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
4 of the 32 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.