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Now Foods Essential Oil, Lemon, 4 Fluid Ounce
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From Now Foods
This report was last updated 10/10/2017.
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Report Info:
Last Updated: Oct 10, 2017
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Note: While Amazon.com claims 204 Ratings, we counted 209 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Rating Trend
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
I love this product, so helpful to me [Go to full review]
Jul 4, 2015
100%
TRUST
TRUST
- Unverified Purchaser
- Critical Reviewer (avg. rating: 3.7)
Least Trusted Reviews
I'm loving this for cleaning and diffusing! Fresh and clean-smelling. ... [Go to full review]
May 23, 2016
0%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (5 of 13 reviews for this brand; avg rating: 4.8)
- Overrepresented Participation (posted 13 Reviews)
- Easy Grader (avg. rating: 4.6)
Analysis Details
Fail Brand Repeats
Brand Repeaters
127 of the 209 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Brand Loyalists
9 of the 209 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail Suspicious Reviewers
Take-Back Reviewers
28 of the 209 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Edens Garden Fighting Five Essential Oil Synergy... by Edens Garden
3% also reviewed:
Dr. Bronner's Magic Soaps: Liquid Castile Soap,... by Dr. Bronner's
3% also reviewed:
Aztec Secret Indian Healing Clay by Aztec Secret
2% also reviewed:
Netflix by Netflix, Inc
2% also reviewed:
Nature's Way Charcoal, Activated by Nature's Way
2% also reviewed:
Majestic Pure Fractionated Coconut Oil - Relaxing... by MAJESTIC PURE
Does not include products
from the same brand
from the same brand
38 of the 209 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 11%
- Created over 8 days
We counted 209 reviews for this product over the span of 2,261 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 8 days exceeding this threshold:In total, we found that 24 reviews were created on just 8 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
2 reviews
4 reviews
2 reviews
2 reviews
3 reviews
3 reviews
2 reviews
23 of the 209 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 56%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 117 reviewers (or 56%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
7 of the 209 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 28%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 59 reviews (or 28%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 209 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.