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WEN by Chaz Dean Lavender Cleansing Conditioner, 16 fl. oz. (Packaging may vary)
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This report was last updated 5/23/2018.
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Report Info:
Last Updated: May 23, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Trying another WEN product; so far, my hair is very ... [Go to full review]
Jun 29, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
i really like the Lavender, gives body to my hair, ... [Go to full review]
Jul 30, 2013
20%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.3)
Analysis Details
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
16 reviews
20 reviews
41 reviews
27 reviews
39 reviews
11 reviews
15 reviews
16 reviews
20 reviews
15 reviews
90 of the 986 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.1 while reviews without substantial repetitive phrases rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
WEN Sweet Almond Mint Cleansing Conditioner, 16... by WEN by Chaz Dean
2% also reviewed:
WEN Lavender Styling Crème, 6 fl. oz. by WEN by Chaz Dean
1% also reviewed:
OPI Nail Lacquer, I Just Can't Cope-acabana,... by OPI
1% also reviewed:
Chapter Seven: Lost Boys by Joe Gonzalez
1% also reviewed:
WEN Chaz Dean Sweet Almond Mint Cleansing... by WEN by Chaz Dean
Does not include products
from the same brand
from the same brand
60 of the 986 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.1 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
Take-Back Reviewers
76 of the 986 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
-
- 65%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 641 reviewers (or 65%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 2%
- Created over 5 days
We counted 986 reviews for this product over the span of 3,255 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 5 days exceeding this threshold:In total, we found that 21 reviews were created on just 5 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
182 of the 986 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 18%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 174 reviews (or 18%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
11 of the 986 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.