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Old Spice Classic Cologne Spray 6.37 Oz
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From Old Spice
This report was last updated 1/20/2019.
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Report Info:
Note: While Amazon.com claims 267 Ratings, we counted 216 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Cologne with authentic reviews:
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
l like very much , came on time [Go to full review]
Jul 25, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
- Brand Repeater (2 of 43 reviews for this brand; avg rating: 4.5)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Not very good [Go to full review]
May 5, 2016
30%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (3 words)
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 59 deleted Reviews for this product, with an average rating of 3.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Take-Back Reviewers
38 of the 216 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Word Count Comparison
-
- 39%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 85 reviews (or 39%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Amazon Basics AA High-Performance Alkaline... by Amazon Basics
3% also reviewed:
Old Spice by Old Spice Cologne (Classic) 4.2 oz... by Old Spice
3% also reviewed:
AmazonBasics High-Speed 18Gbps HDMI Monitor... by AmazonBasics
3% also reviewed:
Old Spice After Shave Lotion Splash, Classic,... by Old Spice
2% also reviewed:
Nautica Voyage 146364 Toilette Spray for Men, Eau... by Nautica
2% also reviewed:
Willow Tree hand-painted sculpted figures,... by Willow Tree
2% also reviewed:
AmazonBasics Laptop and Tablet Case by AmazonBasics
Does not include products
from the same brand
from the same brand
40 of the 216 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We counted 216 reviews for this product over the span of 1,475 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
8 of the 216 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
7 of the 216 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.