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Dr. Bronner - Lavender & Coconut Hair Conditioner & Styling Creme, 6 fl oz cream
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From Dr. Bronner's
This report was last updated 9/21/2017.
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Report Info:
Last Updated: Sep 21, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Gels with authentic reviews:
Report Card
Pass Overall Grade
FAIL Suspicious Reviewers
WARN Brand Repeats
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Love the scent! Use sparingly. Great for ends of hair ... [Go to full review]
Jan 25, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (22 deleted Reviews; avg. rating: 4.1)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 3.9)
Least Trusted Reviews
Probably one of the few guys (with medium length hair) ... [Go to full review]
Oct 19, 2013
20%
TRUST
TRUST
- Unverified Purchaser
- Brand Loyalist (5 of 8 reviews for this brand; avg rating: 4.0)
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 4.4)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
33 of the 272 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Brand Repeats
Brand Repeaters
99 of the 272 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
8 of the 272 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
-
- 1%
- Created over 1 day
We counted 272 reviews for this product over the span of 2,991 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
27 of the 272 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
10 reviews
5 reviews
11 reviews
2 reviews
3 reviews
5 reviews
3 reviews
2 reviews
6 reviews
7 reviews
19 of the 272 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
5% also reviewed:
Nutiva Organic Virgin Coconut Oil by Nutiva
4% also reviewed:
softspots - Womens - Pennie by softspots
3% also reviewed:
Nature's Way Fenugreek Seed 610 mg, Capsules 180ea by Nature's Way
3% also reviewed:
Y.S. Eco Bee Farms Raw Honey - 22 oz by YS Royal Jelly/Honey Bee
2% also reviewed:
PUR Gum Aspartame Free, 2.8 Ounce by PUR Gum
2% also reviewed:
T1L-76178-V0Parent by
2% also reviewed:
T1L-78844-V0Parent by
2% also reviewed:
Great Lakes Unflavored Gelatin, Kosher, 16 Ounce... by Great Lakes
2% also reviewed:
DVN12-V0Parent by Divine Chocolate
17 of the 272 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 30%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 81 reviewers (or 30%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.