Browser Extensions 

Joico - Moisture Recovery Shampoo and Conditioner Liter Duo Set(33.8oz) From Joico Report Feedback

Pass Reviews likely natural*

Original:

491 Reviews

Adjusted:

422 Reviews

86%
89%

How is this calculated
Report Last Updated: Jan 20, 2018

Advertisement (Support us to Hide Ads)

Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
WARN Phrase Repetition
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Skewed Helpfulness
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation
Advertisement (Support us to Hide Ads)

Most Trusted Reviews

2/5
I was very disappointed as the shipment leaked and should ... [Go to full review]
Nov 7, 2017      
100% TRUST
  • Verified Purchaser
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 3.6)


Least Trusted Reviews

This is a great product for moisturizing gray hair. [Go to full review]
Jan 3, 2015      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Brand Repeater (3 of 50 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 3.3)


Analysis Details


Fail Suspicious Reviewers

One-Hit Wonders


Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.1
4.5


Take-Back Reviewers


Approximately 20% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.5


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~6% of reviews
~4% of reviews
~4% of reviews
~4% of reviews
Show MoreShow Less
Common Phrases in Titles:
~4% of reviews


Approximately 20% of reviews use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.3
4.4


Read more about our Phrase Repetition test.

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

35 of the 491 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History

<10% also reviewed:
Lodge Skillset by Lodge

<10% also reviewed:
TurboForce Air Circulator Fan by Kaz

Does not include products
from the same brand


Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.1
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


2.0
4.5


Read more about our Brand Repeats test.

Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.0 average net helpfulness for positive reviews

0.0 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more