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From Randy Alcorn
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (207 deleted Reviews; avg. rating: 4.5)
- Overlapping Review History: reviewed 9 of 9 top products
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (31 words)
- Never-Verified Reviewer
- Easy Grader (avg. rating: 5.0)
Analysis Details
50 of the 1,427 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.7 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
Approximately 45% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- ~30%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 30% are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Read more about our Rating Trend test.
(4.0/5)
(5.0/5)
(4.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.0/5)
(5.0/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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<10% also reviewed:
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<10% also reviewed:
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<10% also reviewed:
GoPicnic Gold Star Premium Ready-to-Eat Meals by GoPicnic
<10% also reviewed:
Aura Cacia Aromatherapy Mineral Baths - Heart... by Aura Cacia
<10% also reviewed:
Zia Natural Skincare Ultimate Body Butter, 6 oz by Zia Natural Skincare
<10% also reviewed:
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from the same brand
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.