Kershaw Blur Tanto Black Serrated Pocket Knife (1670TBLKST); 3.4 inch Cerakote Finish Blade,...
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Overlapping Review History: reviewed 1 of 9 top products
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Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Never-Verified Reviewer
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Brand Monogamist (3 of 3 reviews for this brand; avg rating: 1.3)
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Critical Reviewer (avg. rating: 1.3)
Analysis Details

We discovered a total of 16 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

109 of the 1,789 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.0 while the verified purchasers have rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Brand Monogamists
Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

Never-Verified Reviewers
Less than approximately 10% of reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 1.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 45% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

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- <10%
- Created on high-volume days
Read more about our Rating Trend test.

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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

(5.0/5)
(5.0/5)
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- <10%
- Used substantial repetitive phrases
Read more about our Phrase Repetition test.

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Approximately 25% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.