KONG Classic Dog Toy, Large, Red
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From KONG
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Single-Day Reviewer (posted all reviews on May 28, 2016)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 15 Reviews)
- Easy Grader (avg. rating: 4.9)
Analysis Details
We discovered a total of 35 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
582 of the 84,713 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.0 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Read more about our Rating Trend test.
(5.0/5)
(5.0/5)
(5.0/5)
(1.0/5)
(4.5/5)
Approximately 55% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
Take-Back Reviewers
Approximately 15% of reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
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Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.