A Music Box Christmas
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From Plow & Hearth
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Top products in Christmas with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 4.3)
- Critical Reviewer (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Jan 6, 2009)
- Overrepresented Participation (posted 2 Reviews)
- Critical Reviewer (avg. rating: 3.5)
Analysis Details
Never-Verified Reviewers
10 of the 78 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.2 while the reviewers who have written at least one verified purchase review rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
8 of the 78 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
1 of the 78 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 2.0 while all other reviewers rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
28 of the 78 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 72%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 56 reviewers (or 73%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 3%
- Created over 1 day
We counted 78 reviews for this product over the span of 6,983 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
25 of the 78 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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2 of the 78 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.