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Persuasion Tactics: Covert Psychology Strategies to Influence, Persuade, & Get Y
More product info From Patrick King

Review Hijacking Alert!
18 reviews are coming from a seemingly different product variation:

Inspire The Art of Persuasive Leadership How to Influence Establish Trust and Gain Respect (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for Persuasion Tactics: Covert Psychology Strategies to Influence, Persuade, & Get Y
Rating:
33 Reviews
33% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Warn Overall Grade
FAIL Brand Repeats
FAIL Overlapping Review History
WARN Rating Trend
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Word Count Comparison
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Participation
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

I liked the suggestions on how to persuade people. Good ... [Go to full review]
Dec 27, 2016      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

There's a winning combination here. Good reference for a leader ... [Go to full review]
Dec 13, 2015     1 of 2 found this helpful.  
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (50 words)
  • Take-Back Reviewer (2 deleted reviews; avg. rating: 5.0)
  • Brand Loyalist (26 of 43 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 6 of 9 top products
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Brand Repeats

Brand Repeaters


12 of the 33 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


5.0
4.1


Brand Loyalists


7 of the 33 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
4.3


Read more about our Brand Repeats test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



14 of the 33 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
4.0


Read more about our Overlapping Review History test.

Warn Rating Trend

  • 18%
  • Created over 2 days

We counted 33 reviews for this product over the span of 831 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.3


Read more about our Rating Trend test.

Warn Suspicious Reviewers

Take-Back Reviewers


3 of the 33 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.4


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Warn Word Count Comparison

  • 70%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 23 reviews (or 70%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.4
4.4


Read more about our Word Count Comparison test.

Pass Unverified Purchases

4 of the 33 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.5
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(5.0/5)
2 reviews
(5.0/5)

  • 0%
  • Used substantial repetitive phrases
0 of the 33 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 33 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.4


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.


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