LinkedIn Marketing Workbook: How to Use LinkedIn for Business
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From Jason McDonald Ph.D.
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Most Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Overlapping Review History: reviewed 8 of 9 top products
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Never-Verified Reviewer
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
1 of the 13 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Never-Verified Reviewers
3 of the 13 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
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- 62%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 8 reviewers (or 62%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
6 of the 13 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
1 of the 13 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
6 of the 13 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
1 of the 13 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.