Choose: The Single Most Important Decision Before Starting Your Business
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From Ryan Levesque
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (142 deleted Reviews; avg. rating: 4.3)
- Critical Reviewer (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Overrepresented Participation (posted 5 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.8/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.7/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.9/5)
(4.7/5)
(5.0/5)
(5.0/5)
(4.3/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.0/5)
(5.0/5)
(5.0/5)
(2.0/5)
(4.7/5)
(5.0/5)
(4.8/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
Approximately 80% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Rating Trend test.
One-Hit Wonders
Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
71 of the 381 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.