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Magnetic: The Art of Attracting Business
More product info From Joe Calloway Report Feedback


Rating:
16 Reviews
38% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
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Report Card

Warn Overall Grade
FAIL Reviewer Ease
WARN Rating Trend
WARN Unverified Purchases
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Overlapping Review History
WARN Reviewer Participation
PASS Word Count Comparison
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

This is an excellent book, no matter what business you ... [Go to full review]
Mar 5, 2016      
95% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I'm a big fan of all of Joe Calloway's books. ... [Go to full review]
Nov 18, 2015      
32% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Never-Verified Reviewer
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.8, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.8 Product's Average Ease Score

4.4 Category's Average Ease Score


4.8
4.4


Read more about our Reviewer Ease test.


Warn Rating Trend

  • 19%
  • Created over 1 day

We counted 16 reviews for this product over the span of 378 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
5.0


Read more about our Rating Trend test.

Warn Unverified Purchases

12 of the 16 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from unverified purchasers

from verified purchases


5.0
5.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Warn Suspicious Reviewers

Take-Back Reviewers


1 of the 16 reviewers has had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
5.0


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
2 reviews
2 reviews
2 reviews
Show MoreShow Less
Common Phrases in Titles:
2 reviews


3 of the 16 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
5.0


Read more about our Phrase Repetition test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


11 of the 16 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
5.0


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 50%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 8 reviewers (or 50%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


5.0
5.0


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Brand Repeats

Brand Repeaters


1 of the 16 reviewers has reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


5.0
5.0


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.


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