Your Best Just Got Better: Work Smarter, Think Bigger, Achieve More
More product info
From Jason W. Womack
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (127 words)
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Overrepresented Participation (posted 1 Review)
- Easy Grader (avg. rating: 5.0)
Analysis Details
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 89%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 193 reviewers (or 89%) are within an overrepresented participation group. These reviews have rated this product an average of 5.0, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 4 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 11%
- Created over 7 days
We counted 217 reviews for this product over the span of 2,877 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 23 reviews were created on just 7 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
135 of the 217 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Loyalists
7 of the 217 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
One-Hit Wonders
50 of the 217 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Never-Verified Reviewers
64 of the 217 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
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- 55%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 119 reviews (or 55%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.9/5)
(5.0/5)
(5.0/5)
(4.6/5)
(4.7/5)
(4.8/5)
80 of the 217 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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2% also reviewed:
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2% also reviewed:
Overcoming the Five Dysfunctions of a Team: A... by Lencioni, Patrick M.
2% also reviewed:
The Coaching Habit: Say Less, Ask More &... by Michael Bungay Stanier
2% also reviewed:
The Referral Engine: Teaching Your Business to... by John Jantsch
2% also reviewed:
Mindset: The New Psychology of Success by Carol S. Dweck PhD
14 of the 217 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
2 of the 217 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.