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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable...
More product info From Pamela Wilson

Amazon Reviews for  Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
Rating:
65 Ratings
65 Reviews
("Ratings" vs. "Reviews")
77% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Brand Repeats
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Incentivized Reviews

Most Trusted Reviews

I have followed Pamella's work for many years. This book, ... [Go to full review]
Nov 8, 2018      
100% TRUST
  • Unverified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
  • Critical Reviewer (avg. rating: 3.8)


Least Trusted Reviews

I've read lots of blog posts and books as well ... [Go to full review]
Oct 13, 2016      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Brand Repeater (2 of 7 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 7 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Brand Repeats

Brand Loyalists


6 of the 65 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
5.0


Brand Monogamists


5 of the 65 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
5.0


Read more about our Brand Repeats test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.7 Product's Average Ease Score

4.4 Category's Average Ease Score


4.7
4.4


Read more about our Reviewer Ease test.


Warn Deleted Reviews

We discovered a total of 3 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Warn Rating Trend

  • 25%
  • Created over 3 days

We counted 65 reviews for this product over the span of 1,055 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:In total, we found that 16 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
5.0


Read more about our Rating Trend test.

Warn Suspicious Reviewers

One-Hit Wonders


8 of the 65 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


5.0
5.0


Never-Verified Reviewers


15 of the 65 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from never-verified reviewers

from reviewers with at least one verified purchase review


5.0
5.0


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
4 reviews
(5.0/5)
Show MoreShow Less


33 of the 65 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
5.0


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 92%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 60 reviewers (or 92%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


5.0
5.0


Read more about our Reviewer Participation test.

Pass Unverified Purchases

30 of the 65 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
5.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

5% also reviewed:
Ego Is the Enemy by Ryan Holiday

Does not include products
from the same brand


11 of the 65 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
5.0


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


2 of the 65 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
5.0


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.