Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable...
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From Pamela Wilson
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Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Brand Repeater (2 of 7 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 7 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Brand Loyalists
6 of the 65 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
5 of the 65 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
We discovered a total of 3 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 25%
- Created over 3 days
We counted 65 reviews for this product over the span of 1,055 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 16 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.
One-Hit Wonders
8 of the 65 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
15 of the 65 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
33 of the 65 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 92%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 60 reviewers (or 92%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
30 of the 65 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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11 of the 65 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
2 of the 65 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.