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The Life-changing Magic of Tidying: A Simple, Effective Way to Banish Clutter Forever From Marie Kondo Report Feedback

Pass Reviews appear natural

Original:

10,878 Reviews

Adjusted:

9,728 Reviews

View/Edit Adjustment
How is this calculated
Last Updated: 1/10/2017
Update Available

Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Skewed Helpfulness
PASS Incentivized Reviews

Most Trusted Reviews

User did not leave written text for this review. [Go to full review]
Aug 19, 2016      
95% TRUST
  • Verified Purchaser
  • One-Hit Wonder
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

Absolutely delightful and inspirational guide to putting one's living environment ... [Go to full review]
Dec 25, 2015      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Single-Day Reviewer (posted all reviews on Dec 25, 2015)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Note: While Amazon claims 10,878 reviews, we counted 10,804 available on their site.

Fail Suspicious Reviewers

Take-Back Reviewers


401 of the 10,804 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.4


Single-Day Reviewers


577 of the 10,804 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.6 while all other reviewers rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.6
4.4


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
121 reviews
(1.1%)
287 reviews
(2.7%)
Common Phrases in Titles:
338 reviews
(3.1%)


120 of the 10,804 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.4


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 8 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.5 average rating of deleted reviews

4.5



Read more about our Deleted Reviews test.

Warn Rating Trend

  • 21%
  • Created over 63 days

We counted 10,804 reviews for this product over the span of 901 days, an average of 12.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 25 or fewer reviews on any given day.

However, we see the following 63 days exceeding this threshold:In total, we found that 2,229 reviews were created on just 63 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.4
4.4


Read more about our Rating Trend test.

Pass Unverified Purchases

1,315 of the 10,804 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.9
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Does not include products
from the same brand


94 of the 10,804 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.3
4.4


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Brand Repeats

Brand Repeaters


28 of the 10,804 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.4


Read more about our Brand Repeats test.

Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

3.1 average net helpfulness for positive reviews

7.8 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


11 of the 10,804 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


3.8
4.4


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.