Close
Why is ReviewMeta.com a Must-Have for Amazon Shoppers?
Free Phone Apps
Free Browser Extensions
Notice: There are more than 10,000 reviews for this product. Unfortunately Amazon won't actually show us (or anyone) more than 10,000 reviews. We'll do our best, but this report might not be quite right since Amazon has blocked access to some of the data.
Amazon.co.uk eGift Voucher
More product info
From Amazon EU S.à.r.l.
This report was last updated 9/26/2018.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Note: While Amazon.co.uk claims 18,196 reviews, we counted 17,710 available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL Phrase Repetition
Phrase RepetitionWARN Deleted Reviews
Deleted ReviewsWARN Rating Trend
Rating TrendWARN Reviewer Ease
Reviewer EaseWARN Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
Lovely and quick. [Go to full review]
Jul 18, 2014
50%
TRUST
TRUST
-
Verified Purchaser -
Contains repetitive phrases (
show)
-
Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
Loved it! [Go to full review]
Jan 23, 2016
0%
TRUST
TRUST
-
Verified Purchaser
-
Created on a high volume day -
Contains repetitive phrases (show)
-
One-Hit Wonder -
Overrepresented Participation (posted 1 review) -
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
5,377 of the 17,710 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Take-Back Reviewers
447 of the 17,710 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Fail Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
224 reviews
(4.9/5)
(4.9/5)
501 of the 17,710 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
Deleted Reviews
We discovered a total of 693 deleted reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 average rating of deleted reviews
Warn Rating Trend
Rating Trend
-
- 20%
- Created over 153 days
We counted 17,710 reviews for this product over the span of 2,851 days, an average of 6.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 16 or fewer reviews on any given day.
However, we see the following 153 days exceeding this threshold:In total, we found that 3,462 reviews were created on just 153 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.5. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.6 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Reviewer Participation
Reviewer Participation
-
- 80%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 14210 reviewers (or 80%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
Unverified Purchases
879 of the 17,710 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Fire TV Stick with Voice Remote | Streaming Media... by Amazon
1% also reviewed:
Fifty Shades of Grey: Book 1 of the Fifty Shades... by E L James
1% also reviewed:
Wild Elk American 550 Paracord, Black Hawk, 100... by Wild Elk
0% also reviewed:
HP 301XL High Yield Tri-color Original Ink... by HP
0% also reviewed:
Staging Product - Not for Retail Sale - P by Amazon
Does not include products
from the same brand
from the same brand
658 of the 17,710 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
959 of the 17,710 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 17,710 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.