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Amazon.co.uk eGift Voucher
More product info From Amazon EU S.à.r.l.


Rating:
18,196 Reviews
39% of potentially unnatural reviews removed (Why?)
Adjusted:
11,072 Reviews




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Report Info:
Last Updated: Sep 26, 2018
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Note: While Amazon.co.uk claims 18,196 reviews, we counted 17,710 available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Rating Trend
WARN Reviewer Ease
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

5/5
Lovely and quick. [Go to full review]
Jul 18, 2014      
50% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Easy Grader (avg. rating: 4.8)


Least Trusted Reviews

Jan 23, 2016      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • One-Hit Wonder
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


5,377 of the 17,710 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.6
4.7


Take-Back Reviewers


447 of the 17,710 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.8
4.7


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
224 reviews
(4.9/5)
Common Phrases in Titles:
801 reviews
(4.6/5)
374 reviews
(4.7/5)


501 of the 17,710 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.7


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 693 deleted reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.7 average rating of deleted reviews

4.7


Show distribution of deleted reviews

Warn Rating Trend

  • 20%
  • Created over 153 days

We counted 17,710 reviews for this product over the span of 2,851 days, an average of 6.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 16 or fewer reviews on any given day.

However, we see the following 153 days exceeding this threshold:In total, we found that 3,462 reviews were created on just 153 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.7


Read more about our Rating Trend test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.5. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.6 Product's Average Ease Score

4.5 Category's Average Ease Score


4.6
4.5


Read more about our Reviewer Ease test.


Warn Reviewer Participation

  • 80%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 14210 reviewers (or 80%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.7


Read more about our Reviewer Participation test.

Pass Unverified Purchases

879 of the 17,710 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.3
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


658 of the 17,710 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.8
4.7


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters


959 of the 17,710 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.7


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 17,710 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.7


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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