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Report Info:
Note: While Amazon.co.uk claims 101,141 Ratings, we counted 25,251 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
WARN 
Deleted Reviews
Deleted ReviewsWARN Rating Trend
Rating TrendWARN Suspicious Reviewers
Suspicious ReviewersWARN Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
The voucher is delivered almost instantly and you have a ... [Go to full review]
Aug 26, 2014
73%
TRUST
TRUST
-
Verified Purchaser -
Created on a high volume day
-
Take-Back Reviewer (199 deleted Reviews; avg. rating: 4.7) -
Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
I cannot possibly review this as you did not send ... [Go to full review]
Jan 17, 2016
19%
TRUST
TRUST
-
Verified Purchaser
-
Created on a high volume day
-
One-Hit Wonder -
Overrepresented Participation (posted 1 Review) -
Critical Reviewer (avg. rating: 1.0)
show)
Analysis Details
Warn Deleted Reviews
Deleted Reviews
We discovered a total of 630 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 average rating of deleted reviews
Warn Rating Trend
Rating Trend
-
- 16%
- Created over 171 days
We counted 25,251 reviews for this product over the span of 3,766 days, an average of 6.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 17 or fewer reviews on any given day.
However, we see the following 171 days exceeding this threshold:In total, we found that 4,145 reviews were created on just 171 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
3,754 of the 25,251 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
Reviewer Participation
-
- 88%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 22145 reviewers (or 88%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
Unverified Purchases
1,080 of the 25,251 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
559 of the 25,251 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Fire TV Stick with Voice Remote | Streaming Media... by Amazon
1% also reviewed:
Amazon Echo Dot (2nd Gen) – Smart Speaker with... by Amazon
1% also reviewed:
SanDisk Ultra 200 GB microSDXC Memory Card + SD... by SanDisk
0% also reviewed:
Certified Refurbished Kindle Paperwhite E-reader,... by Amazon Renewed
0% also reviewed:
All-new Amazon Echo (2nd Gen) by Amazon
0% also reviewed:
HP CB322EE 364XL High Yield Original Ink... by HP
0% also reviewed:
Fire Tablet, 7" Display, Wi-Fi, 8 GB... by Amazon
0% also reviewed:
Fifty Shades of Grey: Book 1 of the Fifty Shades... by E L James
Does not include products
from the same brand
from the same brand
1,959 of the 25,251 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.5. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.6 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
2,092 of the 25,251 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 25,251 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.