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From Mpow
This report was last updated 3/27/2021.
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Report Info:
Note: While Amazon.co.uk claims 4,599 Ratings, we counted 1,864 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Brand Repeats
WARN Reviewer Ease
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Incentivized Reviews
Most Trusted Reviews
Impressed , Good sound nice fit comfortable used with. EQ ... [Go to full review]
Jan 7, 2021
100%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (2 of 10 reviews for this brand; avg rating: 5.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
These mpow wireless ear pieces are very easy too use ... [Go to full review]
May 20, 2020
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Overrepresented Participation (posted 2 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Rating Trend
-
- 11%
- Created over 13 days
We counted 1,864 reviews for this product over the span of 552 days, an average of 3.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 11 or fewer reviews on any given day.
However, we see the following 13 days exceeding this threshold:In total, we found that 200 reviews were created on just 13 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
One-Hit Wonders
673 of the 1,864 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Never-Verified Reviewers
72 of the 1,864 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.8 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
149 reviews
(4.7/5)
(4.7/5)
29 reviews
(4.7/5)
(4.7/5)
48 reviews
(4.8/5)
(4.8/5)
44 reviews
(4.5/5)
(4.5/5)
32 reviews
(4.8/5)
(4.8/5)
29 reviews
(4.5/5)
(4.5/5)
39 reviews
(4.8/5)
(4.8/5)
222 of the 1,864 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 45 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Brand Repeats
Brand Loyalists
67 of the 1,864 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Reviewer Participation
-
- 68%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1274 reviewers (or 68%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
130 of the 1,864 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
-
- 0%
- Substantial overlapping review history
0 of the 1,864 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.
Read more about our Overlapping Review History test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 1,864 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.