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Introducing Echo Show 5 – Compact smart display with Alexa
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".

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Report Card
Pass Overall Grade
FAIL
Brand Repeats

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

WARN
Rating Trend

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Incentivized Reviews

PASS
Deleted Reviews

N/A
Reviewer Participation

Most Trusted Reviews
It take 3 time in morning before alarm stop dont ... [Go to full review]
Oct 28, 2020
100%
TRUST
TRUST
-
Verified Purchaser
-
Brand Repeater (2 of 6 reviews for this brand; avg rating: 4.0)
-
Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
Great product, easy to set up ,clear screen, works well ... [Go to full review]
Jan 5, 2020
0%
TRUST
TRUST
-
Verified Purchaser
-
Created on a high volume day
-
Overrepresented word count (13 words)
-
Contains repetitive phrases (
show)
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Brand Repeater (3 of 7 reviews for this brand; avg rating: 5.0)
-
Overrepresented Participation (posted 7 Reviews)
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Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Brand Repeats

Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail
Suspicious Reviewers

One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.9 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(4.0/5)
(4.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(4.5/5)
(4.5/5)
~2% of reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
~2% of reviews
(5.0/5)
(5.0/5)
~6% of reviews
(5.0/5)
(5.0/5)
Approximately 15% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass
Unverified Purchases

326 of the 115,970 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Amazon Prime Video by Amazon.com
<10% also reviewed:
Quaker Oat So Simple Original Porridge Pots, 45 g... by Quaker
<10% also reviewed:
Amazon Brand - Solimo Nespresso Compatible... by Solimo
<10% also reviewed:
Headphone Adapter to 3.5mm for iPhone X Adapter... by AYFEE
<10% also reviewed:
Amazon.co.uk eGift Voucher by Amazon EU S.à.r.l.
<10% also reviewed:
LED Mobile Luminaire for Outdoor Use: for Wall,... by Osram
<10% also reviewed:
Philips Hue Smart Wireless Dimmer Switch... by Philips
Does not include products
from the same brand
from the same brand
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews

- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.