Vit C Serum for Face - Made in UK - Anti Wrinkle Serum Vitamin C and Hyaluronic Acid -...
More product info
From Glowena
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 67 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
7% also reviewed:
BioCultures Complex - 16 Live Strains with 30... by NutriZing
6% also reviewed:
Organic Turmeric Curcumin 1420mg - Superior... by NutriZing
5% also reviewed:
Live Cultures for Women. Nutritionist Formulated... by NutriZing
4% also reviewed:
Premium Hemp Seed Oil Drops - Pure & Vegan -... by NutriZing
4% also reviewed:
Odyseaco Weighted Blanket for children and adults... by Odyseaco
4% also reviewed:
High Strength Hemp Oil Drops Infused in MCT Oil -... by NutriZing
3% also reviewed:
Triple Strength Omega 3 Fish Oil. Provides... by NutriZing
3% also reviewed:
Digital Travel Alarm Clock - No Bells, No... by Travelwey
3% also reviewed:
Vitamin D 3,000 IU & Vitamin K2 MK-7 100mcg -... by Wellesta
56 of the 235 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
-
- 9%
- Created over 5 days
We counted 235 reviews for this product over the span of 782 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 5 days exceeding this threshold:In total, we found that 21 reviews were created on just 5 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
60 of the 235 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
43 of the 235 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
-
- 66%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 156 reviewers (or 66%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
10 of the 235 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- 21%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 50 reviews (or 21%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.