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Magical keratin Hair Treatment Mask 5 Seconds Hair Root Repair 60ML Nourishing Soft Hair Tonic...
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From Gnker
This report was last updated 6/27/2020.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
WARN Rating Trend
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Probably the worst conditioner I have ever used. Total waste ... [Go to full review]
Sep 10, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 4.8)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
This is so good. I wasn't expecting much but I'm ... [Go to full review]
Nov 4, 2019
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 50 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
14 of the 121 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.6 while the verified purchasers have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Rating Trend
-
- 7%
- Created over 2 days
We counted 121 reviews for this product over the span of 464 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
-
- 94%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 114 reviewers (or 94%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(1.0/5)
(1.0/5)
3 reviews
(4.0/5)
(4.0/5)
2 reviews
(1.0/5)
(1.0/5)
3 reviews
(3.3/5)
(3.3/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(1.0/5)
(1.0/5)
2 reviews
(3.5/5)
(3.5/5)
17 of the 121 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Suspicious Reviewers
One-Hit Wonders
9 of the 121 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
2 of the 121 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
7 of the 121 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
We didn't detect a substantial amount of Single-Day Reviewers.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
������� Anti Ageing Eye Serum / Eye... by ViolaSkin
2% also reviewed:
DYLON Washing Machine Fabric Dye Pod by Dylon
2% also reviewed:
Tripwire (Jack Reacher, Book 3) by Lee Child
2% also reviewed:
Kindle E-reader 6" Glare-Free Touchscreen... by Amazon
2% also reviewed:
MaxTeck [3 Pack] iPhone 6 6S 7 8 Screen... by Max Teck
2% also reviewed:
All-new Echo Dot (3rd Gen) - Smart speaker with... by Amazon
Does not include products
from the same brand
from the same brand
12 of the 121 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.4.
4.0 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.