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Utopia Bedding 2 Panels Eyelet Blackout Curtains Thermal Insulated for Bedroom, W46 x L72 Inches,...
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From Utopia Bedding
This report was last updated 11/3/2020.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.co.uk claims 4,220 Ratings, we counted 1,105 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL
Word Count Comparison

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Unverified Purchases

PASS
Suspicious Reviewers

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

PASS
Deleted Reviews

Most Trusted Reviews
Great colour- [Go to full review]
Jul 26, 2020
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
These curtains are surprisingly thick for the cost. Really pleased ... [Go to full review]
Apr 14, 2019
0%
TRUST
TRUST
-
Verified Purchaser
-
Overrepresented word count (13 words)
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Contains repetitive phrases (
show)
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Overlapping Review History: reviewed 1 of 9 top products
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Overrepresented Participation (posted 18 Reviews)
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Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Word Count Comparison

-
- 37%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 407 reviews (or 37%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
32 reviews
(4.8/5)
(4.8/5)
36 reviews
(4.4/5)
(4.4/5)
24 reviews
(4.7/5)
(4.7/5)
20 reviews
(4.9/5)
(4.9/5)
20 reviews
(4.7/5)
(4.7/5)
12 reviews
(4.9/5)
(4.9/5)
28 reviews
(4.8/5)
(4.8/5)
191 of the 1,105 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Deconovo Pair of Solid Thermal Insulated Eyelet... by Deconovo
2% also reviewed:
Echo Dot (3rd Gen, Charcoal) for £4.99 when you... by Amazon
1% also reviewed:
Amazon Basics Microfiber Fitted Single Sheet -... by Amazon Basics
1% also reviewed:
Amazon Echo Dot (2nd Gen) – Smart Speaker with... by Amazon
Does not include products
from the same brand
from the same brand
62 of the 1,105 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Reviewer Participation

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- 92%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1016 reviewers (or 92%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

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- 1%
- Created over 1 day
We counted 1,105 reviews for this product over the span of 922 days, an average of 1.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 7 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Unverified Purchases

16 of the 1,105 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Suspicious Reviewers

One-Hit Wonders
87 of the 1,105 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
9 of the 1,105 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
113 of the 1,105 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
21 of the 1,105 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
4 of the 1,105 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews

- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.