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Russell Hobbs Luna Long Slot Toaster, Long Slice or Two Slice Stainless Steel Toaster with Copper...
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From Russell Hobbs
This report was last updated 9/30/2020.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.co.uk claims 328 Ratings, we counted 184 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
love the colour and works a treat [Go to full review]
May 11, 2019
100%
TRUST
TRUST
- Verified Purchaser
Reviewer data not yet gathered.
Least Trusted Reviews
Looks great and there aren’t many single long slot toasters ... [Go to full review]
Mar 12, 2020
0%
TRUST
TRUST
- Unverified Purchaser
- Never-Verified Reviewer
- Critical Reviewer (avg. rating: 2.0)
Analysis Details
Fail Unverified Purchases
11 of the 184 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.7 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
12 of the 184 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.9 while the reviewers who have posted more than one review have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
8 of the 184 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.4 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
48 of the 184 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
10% also reviewed:
FX Factory 1 Amp USB Mains Charger for iPhone,... by FX Factory
8% also reviewed:
Quaker Oat So Simple Original Porridge Pots, 45 g... by Quaker
8% also reviewed:
Maybelline LIP CS Vivid Matte 50 Nude Thrill by Maybelline
8% also reviewed:
L'Oréal Men Expert Face Scrub, Hydra... by Men Expert Skin Care
7% also reviewed:
NOCO Genius G1100UK 6V and 12V 1.1 Amp Smart... by NOCO
7% also reviewed:
L'Oréal Infallible Sexy Balm Lip Balm... by L'Oreal
7% also reviewed:
Duracell High Power Lithium 123 Battery 3V, pack... by Duracell
Does not include products
from the same brand
from the same brand
34 of the 184 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.2 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 36%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 66 reviewers (or 36%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
-
- 5%
- Created over 2 days
We counted 184 reviews for this product over the span of 881 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 9 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(4.0/5)
(4.0/5)
3 reviews
(4.3/5)
(4.3/5)
3 reviews
(4.3/5)
(4.3/5)
2 reviews
(3.0/5)
(3.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(3.0/5)
(3.0/5)
2 reviews
(3.5/5)
(3.5/5)
3 reviews
(3.7/5)
(3.7/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(3.5/5)
(3.5/5)
14 of the 184 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.4.
3.9 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
29 of the 184 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.