Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




Russell Hobbs Luna Long Slot Toaster, Long Slice or Two Slice Stainless Steel Toaster with Copper...
More product info From Russell Hobbs

Amazon Reviews for  Russell Hobbs Luna Long Slot Toaster, Long Slice or Two Slice Stainless Steel Toaster with Copper Accents and Fast Toasting Technology, 24310
Rating:
328 Ratings
184 Reviews
("Ratings" vs. "Reviews")
14% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Sep 30, 2020
Refresh Report
Show Report History
Note: While Amazon.co.uk claims 328 Ratings, we counted 184 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

5/5
love the colour and works a treat [Go to full review]
May 11, 2019      
100% TRUST
  • Verified Purchaser

Reviewer data not yet gathered.


Least Trusted Reviews

Looks great and there aren’t many single long slot toasters ... [Go to full review]
Mar 12, 2020      
0% TRUST
  • Unverified Purchaser
  • Never-Verified Reviewer
  • Critical Reviewer (avg. rating: 2.0)


Analysis Details

Fail Unverified Purchases

11 of the 184 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.7 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.7
3.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


12 of the 184 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.9 while the reviewers who have posted more than one review have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


1.9
3.9


Never-Verified Reviewers


8 of the 184 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.4 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.4
3.9


Take-Back Reviewers


48 of the 184 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
3.6


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


34 of the 184 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.2 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
3.7


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 36%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 66 reviewers (or 36%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.0
3.7


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 5%
  • Created over 2 days

We counted 184 reviews for this product over the span of 881 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 9 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


3.8
3.8


Read more about our Rating Trend test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(4.0/5)
3 reviews
(4.3/5)
3 reviews
(4.3/5)
2 reviews
(3.0/5)
2 reviews
(4.5/5)
2 reviews
(3.0/5)
2 reviews
(3.5/5)
3 reviews
(3.7/5)
2 reviews
(5.0/5)
2 reviews
(3.5/5)
Show MoreShow Less
Common Phrases in Titles:
3 reviews
(4.7/5)
3 reviews
(1.7/5)
3 reviews
(4.7/5)
3 reviews
(1.0/5)
Show MoreShow Less


14 of the 184 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.9
3.8


Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.4.

3.9 Product's Average Ease Score

4.4 Category's Average Ease Score


3.9
4.4


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


29 of the 184 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.4
3.7


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.