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ghd Flight Nocturne Travel Hairdryer
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From ghd
This report was last updated 8/28/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Hair Dryers & Accessories with authentic reviews:
Report Card
Pass Overall Grade
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Works great [Go to full review]
Apr 26, 2018
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
5 of the 35 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Rating Trend
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- 11%
- Created over 1 day
We counted 35 reviews for this product over the span of 216 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 4 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
3 reviews
(4.7/5)
(4.7/5)
3 reviews
(4.3/5)
(4.3/5)
2 reviews
(4.5/5)
(4.5/5)
9 of the 35 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Pass Unverified Purchases
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- 0%
- Unverified Purchases
0 of the 35 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
14% also reviewed:
FX Factory 1 Amp USB Mains Charger for iPhone,... by FX Factory
11% also reviewed:
200 Easy Cakes & Bakes: Hamlyn All Colour Cookbook by Joanna Farrow
11% also reviewed:
Tacwise 0854 Z1-140, Type 140 Metal Staple Tacker... by Tacwise
11% also reviewed:
Tacwise 1165 Master Nailer Duo 35, Type 91 &... by Tacwise
11% also reviewed:
Finish Quantum Max Dishwasher Tablets by Finish
11% also reviewed:
Philips HR2162/91 Viva Collection Blender 600... by Philips
11% also reviewed:
Remington Keratin Radiance 2200 W Dryer with... by Remington
Does not include products
from the same brand
from the same brand
12 of the 35 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.4.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
1 of the 35 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.