X-Men: Apocalypse [DVD]
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From James McAvoy
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Movies with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 3.9)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Nov 1, 2016)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 9 Reviews)
- Easy Grader (avg. rating: 4.3)
Analysis Details
95 of the 397 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.5 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Never-Verified Reviewers
53 of the 397 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.4 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
37 of the 397 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Single-Day Reviewers
48 of the 397 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.6 while all other reviewers rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 59%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 234 reviews (or 59%) are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
20% also reviewed:
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Star Wars: The Force Awakens by J.J. Abrams
16% also reviewed:
Star Trek Beyond [Blu-ray] [2016] by Universal Pictures
11% also reviewed:
Marvel's The Avengers: Age Of Ultron by Robert Downey Jr.
11% also reviewed:
X-Men: Days of Future Past [Blu-ray + UV Copy] by 20th Century Fox Home Entertainment
9% also reviewed:
MARTIANTHE EXTEN EDITION 4K UHD [Blu-ray] by Matt Damon
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6% also reviewed:
Transformers: Age of Extinction [DVD] [2014] by Paramount Home Entertainment
from the same brand
178 of the 397 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.3 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 17%
- Created over 7 days
We counted 397 reviews for this product over the span of 268 days, an average of 1.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 69 reviews were created on just 7 days. This is an excessively high number of reviews submitted on these high volume days.
28 of the 397 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 90%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 357 reviewers (or 90%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
6 of the 397 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.