Close
L'Oréal Infallible Sexy Balm Lip Balm 204 Never Stop
More product info
From L'Oreal Paris
This report is out of date.
We're refreshing the the report to provide the most up-to-date data available.
This should only take a few moments.
We're refreshing the the report to provide the most up-to-date data available.
This should only take a few moments.
View/Edit Adjustment
Jump to Report Card
Report Info:
Note: While Amazon.co.uk claims 235 Ratings, we counted 272 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Rating Trend

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

WARN
Deleted Reviews

WARN
Brand Repeats

WARN
Word Count Comparison

WARN
Phrase Repetition

WARN
Overlapping Review History

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Incentivized Reviews

Most Trusted Reviews
Am looking for the perfect colour for my wedding day, ... [Go to full review]
Dec 9, 2017
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
-
Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
This is a great lip balm. the colour is vivid, ... [Go to full review]
Jul 11, 2016
0%
TRUST
TRUST
-
Unverified Purchaser
-
Created on a high volume day
-
Overrepresented word count (69 words)
-
Contains repetitive phrases (
show)
-
Take-Back Reviewer (8 deleted Reviews; avg. rating: 4.8)
-
Brand Repeater (7 of 394 reviews for this brand; avg rating: 5.0)
-
Overlapping Review History: reviewed 2 of 9 top products
-
Easy Grader (avg. rating: 4.5)
Analysis Details
Fail
Rating Trend

-
- 54%
- Created over 20 days
We counted 272 reviews for this product over the span of 1,452 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 20 days exceeding this threshold:In total, we found that 148 reviews were created on just 20 days. The reviews on these high volume days have rated this product an average of 4.2 while reviews from other days have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Unverified Purchases

38 of the 272 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.3 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

Take-Back Reviewers
215 of the 272 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 9 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Brand Repeats

Brand Repeaters
190 of the 272 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Word Count Comparison

-
- 66%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 3 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 179 reviews (or 66%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
9 reviews
(3.2/5)
(3.2/5)
11 reviews
(3.8/5)
(3.8/5)
10 reviews
(3.1/5)
(3.1/5)
91 of the 272 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
27% also reviewed:
L’Oreal Paris Revitalift Laser Renew Anti... by L'Oreal
26% also reviewed:
L'Oreal Paris Age Perfect Cleansing Milk... by L'Oreal Paris
24% also reviewed:
Superstay Matte Ink Pink Nude Liquid Lipstick 15... by Maybelline
21% also reviewed:
Garnier Pure Active Anti-Blackhead Deep Pore Face... by Garnier
21% also reviewed:
essie Gel Couture Nail Polish, 140 Couture... by essie
18% also reviewed:
Super Mario Top Trumps Match Board Game by Top Trumps
18% also reviewed:
FX Factory 1 Amp USB Mains Charger for iPhone,... by FX Factory
Does not include products
from the same brand
from the same brand
219 of the 272 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
Pass
Reviewer Participation

-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 272 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.