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Stoog Foldable LED Desk Lamp, Dimmable Eye Care Reading Lamp, 3 Levels Brightness with Touch...
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This report was last updated 3/13/2017.
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Report Info:
Last Updated: Mar 13, 2017
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Note: While Amazon.co.uk claims 26 Ratings, we counted 28 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Incentivized Reviews
WARN Phrase Repetition
PASS Rating Trend
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
Meh. I wanted to like it but I don't. There ... [Go to full review]
Oct 26, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
Only one negative point - there is no way to ... [Go to full review]
Jun 23, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Take-Back Reviewer (239 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 6 of 9 top products
- Easy Grader (avg. rating: 4.9)
Analysis Details
Fail Deleted Reviews
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
12 of the 28 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.9 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Take-Back Reviewers
13 of the 28 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
21% also reviewed:
Nail Fungus Treatment,Fungus Stop,Nail Antifungal... by UUPLAY
21% also reviewed:
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21% also reviewed:
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18% also reviewed:
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14% also reviewed:
*GIFT BOX* NimNik Chef Ceramic Knife Kitchen Set... by NimNik
14% also reviewed:
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14% also reviewed:
Item Unavailable by
14% also reviewed:
Lucear Baby Bandana Drool Bibs(6-Pack) ,Baby Gift... by Lucear
14% also reviewed:
Battery Operated Clip on Fan,VicTsing® Mini Desk... by VicTsing
11 of the 28 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
9 of the 28 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is an excessively large percentage of incentivized reviews which may indicate unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
2 reviews
4 of the 28 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We counted 28 reviews for this product over the span of 142 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
4 of the 28 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.