AUKEY USB Type C Cable to USB 2.0 0.9M USB 3.1 Cable Data and Charging Cable for New MacBook 2015...
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Brand Loyalist (31 of 56 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
8 of the 14 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
2 of the 14 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Take-Back Reviewers
8 of the 14 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
10 of the 14 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
2 of the 14 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
4.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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10 of the 14 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
1 of the 14 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.