Art Naturals Organic Argan Oil Hair Loss Shampoo for Hair Regrowth 473ml - Sulfate Free - Best...
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From Art Naturals
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.7)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (199 words)
- Admitted to receiving an incentive
- Take-Back Reviewer (42 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (3 of 131 reviews for this brand; avg rating: 4.7)
- Overlapping Review History: reviewed 3 of 9 top products
- Easy Grader (avg. rating: 4.5)
Analysis Details
We discovered a total of 468 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
116 of the 258 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
24 of the 258 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.8 while reviews that were not incentivized rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Take-Back Reviewers
59 of the 258 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
31 of the 258 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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13% also reviewed:
ArtNaturals Moroccan Argan Oil Shampoo - (16 Fl... by Artnaturals
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InstaNatural - Hyaluronic Acid Serum - With... by InstaNatural
12% also reviewed:
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10% also reviewed:
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90 of the 258 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Brand Repeaters
79 of the 258 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
6 of the 258 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Created over 6 days
However, we see the following 6 days exceeding this threshold:
- 16 Reviews on Jan 20, 2016 (Avg. rating: 4.9)
- 16 Reviews on Jan 21, 2016 (Avg. rating: 4.9)
- 13 Reviews on Mar 21, 2016 (Avg. rating: 4.4)
- 11 Reviews on Apr 13, 2016 (Avg. rating: 4.3)
- 10 Reviews on Mar 14, 2016 (Avg. rating: 4.8)
- 10 Reviews on Jan 17, 2016 (Avg. rating: 4.7)
Read more about our Rating Trend test.
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- 19%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviews (or 19%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.