Ascher 10x E14 5 W LED Bulb Energy Saving Light Bulb Lamp [30W Halogen Equivalent, 350lm,AC...
From Ascher
Report Feedback
Report Card
Click a test to jump to details
FAIL
Unverified Purchases

FAIL
Incentivized Reviews

FAIL
Suspicious Reviewers

FAIL
Reviewer Participation

WARN
Phrase Repetition

PASS
Rating Trend

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Deleted Reviews

Most Trusted Reviews
I was a little bit apprehensive after seeing some negative ... [Go to full review]
Sep 16, 2016
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
I've got these for free from Amazon seller 'Brigen' in ... [Go to full review]
May 1, 2016
0%
TRUST
TRUST
-
Unverified Purchaser
-
Admitted to receiving an incentive
-
Contains repetitive phrases (
show)
-
Brand Repeater (3 of 7 reviews for this brand; avg rating: 5.0)
-
Overrepresented Participation (posted 7 reviews)
-
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Unverified Purchases

37 of the 124 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
15 of the 124 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.9 while reviews that were not incentivized rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail
Suspicious Reviewers

Take-Back Reviewers
30 of the 124 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.8 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
4 of the 124 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 2.5 while all other reviewers rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Reviewer Participation

-
- 58%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 72 reviewers (or 58%) are within an overrepresented participation group. These reviews have rated this product an average of 4.1, while all other reviews have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
30 of the 124 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass
Rating Trend

-
- 3%
- Created over 1 day
We counted 124 reviews for this product over the span of 505 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 4 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Word Count Comparison

-
- 27%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 34 reviews (or 27%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
7% also reviewed:
DYLON Machine Dye, Powder, Jeans Blue by Dylon
6% also reviewed:
Dailyart 2 in 1 Stainless Steel Dual Julienne... by Dailyart
6% also reviewed:
Fire TV Stick by Amazon
5% also reviewed:
Mpow Swift Bluetooth Headphones by Mpow
5% also reviewed:
Car Phone Holder, Mpow 360° Swivel Car Phone... by Mpow
5% also reviewed:
Pictek TV Box, Android 5.1, Quad-core CPU Smart... by Pictek
4% also reviewed:
Etekcity Digital Body Fat Analyzer Bathroom... by Etekcity
Does not include products
from the same brand
from the same brand
22 of the 124 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.4.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
28 of the 124 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Deleted Reviews

- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.