Essy natural Eyelash Growth Enhancer & Brow Serum for Long, Luscious Lashes and Eyebrows (3 ml)
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From Essy
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
- Brand Repeater (2 of 27 reviews for this brand; avg rating: 5.0)
- Critical Reviewer (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Brand Repeater (4 of 11 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 11 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 13 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
15 of the 30 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
2 of the 30 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
19 of the 30 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
3 of the 30 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Take-Back Reviewers
13 of the 30 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
5 of the 30 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 50%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 15 reviewers (or 50%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
12 of the 30 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.