Close
InstaNatural Aloe Vera Gel - Best Pure, Organic & Cold-Pressed Moisturizer for Face & Hair - Great...
More product info
From InstaNatural
This report is out of date.
We're refreshing the the report to provide the most up-to-date data available.
This should only take a few moments.
We're refreshing the the report to provide the most up-to-date data available.
This should only take a few moments.
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Sep 15, 2017
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Deleted Reviews

FAIL
Unverified Purchases

FAIL
Brand Repeats

FAIL
Suspicious Reviewers

FAIL
Reviewer Ease

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Rating Trend

WARN
Incentivized Reviews

WARN
Reviewer Participation

PASS
Word Count Comparison

Most Trusted Reviews
Doesn't moisturize face at all, simple as that. [Go to full review]
Mar 26, 2016
100%
TRUST
TRUST
-
Verified Purchaser
-
One-Hit Wonder
-
Critical Reviewer (avg. rating: 1.0)
Least Trusted Reviews
A great aloe Vera gel for both my face and ... [Go to full review]
Jan 11, 2016
0%
TRUST
TRUST
-
Unverified Purchaser
-
Contains repetitive phrases (
show)
-
Never-Verified Reviewer
-
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
-
Brand Loyalist (5 of 9 reviews for this brand; avg rating: 5.0)
-
Overlapping Review History: reviewed 1 of 9 top products
-
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 324 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Unverified Purchases

117 of the 154 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Brand Repeats

Brand Repeaters
86 of the 154 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
7 of the 154 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail
Suspicious Reviewers

Take-Back Reviewers
93 of the 154 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
16 reviews
17 reviews
7 reviews
3 reviews
7 reviews
4 reviews
49 of the 154 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
18% also reviewed:
Item Unavailable by
16% also reviewed:
Item Unavailable by
14% also reviewed:
Item Unavailable by
14% also reviewed:
Art Naturals Organic Beard Oil & Leave-In... by Art Naturals
14% also reviewed:
Art Naturals Thermal Hair Protector 8.0 Oz - Best... by ArtNaturals
14% also reviewed:
Sleep Mask/Eye Mask- Lightweight and Comfortable... by silent Angel
14% also reviewed:
Item Unavailable by
12% also reviewed:
Taken iphone 6 wallet Case - iphone 6s Leather... by Taken
12% also reviewed:
Genuine SoundHug 8 Pin Charger / Sync / Lighting... by SoundHug
84 of the 154 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

-
- 23%
- Created over 8 days
We counted 154 reviews for this product over the span of 714 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 8 days exceeding this threshold:In total, we found that 36 reviews were created on just 8 days. This is an excessively high number of reviews submitted on these high volume days.
Warn
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
25 of the 154 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn
Reviewer Participation

-
- 32%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviewers (or 32%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass
Word Count Comparison

-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.