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InstaNatural Aloe Vera Gel - Best Pure, Organic & Cold-Pressed Moisturizer for Face & Hair - Great...
More product info From InstaNatural

Amazon Reviews for InstaNatural Aloe Vera Gel - Best Pure, Organic & Cold-Pressed Moisturizer for Face & Hair - Great for Dry, Damaged & Aging Skin - Works on Sunburns, Acne, Razor Bumps & Insect Bites - 16 OZ
Rating:
154 Reviews
86% of potentially unnatural reviews removed (Why?)
Adjusted:
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Last Updated: Sep 15, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Rating Trend
WARN Incentivized Reviews
WARN Reviewer Participation
PASS Word Count Comparison

Most Trusted Reviews

1/5
Doesn't moisturize face at all, simple as that. [Go to full review]
Mar 26, 2016      
100% TRUST
  • Verified Purchaser
  • One-Hit Wonder
  • Critical Reviewer (avg. rating: 1.0)


Least Trusted Reviews

5/5
A great aloe Vera gel for both my face and ... [Go to full review]
Jan 11, 2016      
0% TRUST
  • Unverified Purchaser
  • Contains repetitive phrases (show)
  • Never-Verified Reviewer
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Brand Loyalist (5 of 9 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 324 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Unverified Purchases

117 of the 154 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.7
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Brand Repeats

Brand Repeaters


86 of the 154 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.8
4.4


Brand Loyalists


7 of the 154 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.7
4.6


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


93 of the 154 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
4.5


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.6 Product's Average Ease Score

4.4 Category's Average Ease Score


4.6
4.4


Read more about our Reviewer Ease test.


Fail Phrase Repetition


49 of the 154 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.5


Read more about our Phrase Repetition test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

18% also reviewed:
Item Unavailable by

16% also reviewed:
Item Unavailable by

14% also reviewed:
Item Unavailable by

Does not include products
from the same brand


84 of the 154 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.8
4.4


Read more about our Overlapping Review History test.

Warn Rating Trend

  • 23%
  • Created over 8 days

We counted 154 reviews for this product over the span of 714 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 8 days exceeding this threshold:In total, we found that 36 reviews were created on just 8 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.8
4.5


Read more about our Rating Trend test.

Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


25 of the 154 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.

from incentivized reviews

from non-incentivized reviews


4.6
4.6


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Warn Reviewer Participation

  • 32%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviewers (or 32%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.6
4.6


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.


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