PurOrganica Retinol Moisturising Cream - Premium 2.5% Retinol Face Anti Ageing Cream With Vitamin E...
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Top products in Day Care with authentic reviews:
Pass Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Phrase Repetition
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
Horrible stuff, got my money back [Go to full review]
Jun 8, 2017
- Verified Purchaser
- Overrepresented word count (8 words)
- Take-Back Reviewer (67 deleted reviews; avg. rating: 4.7)
- Brand Repeater (3 of 359 reviews for this brand; avg rating: 1.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
Good will be buying again. [Go to full review]
Aug 15, 2016
- Verified Purchaser
- Overrepresented word count (7 words)
- Contains repetitive phrases (show)
- Brand Loyalist (2 of 4 reviews for this brand; avg rating: 3.5)
- Overrepresented Participation (posted 4 reviews)
- Critical Reviewer (avg. rating: 3.8)
Fail Deleted Reviews
We discovered a total of 133 deleted reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.9 average rating of deleted reviews
Show distribution of deleted reviews
Fail Unverified Purchases
41 of the 645 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Brand Repeats
227 of the 645 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
39 of the 645 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
21 of the 645 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
55 of the 645 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:
Pass Rating Trend
- Created on high-volume days
We counted 645 reviews for this product over the span of 1,245 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
74 of the 645 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.4.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
4 of the 645 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.