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Apple MD818ZM/A Lightning to USB Cable - Not in retail Packaging
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From Apple
This report was last updated 4/23/2017.
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Report Info:
Last Updated: Apr 23, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Rating Trend
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FAIL
Suspicious Reviewers
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FAIL
Word Count Comparison
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FAIL
Phrase Repetition
![](/public/imgs/reviewmeta/pr-icon.png)
FAIL
Reviewer Participation
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PASS
Unverified Purchases
![](/public/imgs/reviewmeta/vp-icon.png)
PASS
Overlapping Review History
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PASS
Reviewer Ease
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PASS
Brand Repeats
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PASS
Incentivized Reviews
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PASS
Deleted Reviews
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Most Trusted Reviews
works great compared to the cheater ones available [Go to full review]
Jul 28, 2014
100%
TRUST
TRUST
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Verified Purchaser
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Single-Day Reviewer (posted all reviews on Jul 28, 2014)
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Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
Didnt work for my fone as from day one it ... [Go to full review]
Aug 28, 2014
0%
TRUST
TRUST
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Unverified Purchaser
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Created on a high volume day
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One-Hit Wonder
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Never-Verified Reviewer
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Critical Reviewer (avg. rating: 1.0)
Analysis Details
Fail
Rating Trend
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- 14%
- Created over 13 days
We counted 511 reviews for this product over the span of 1,289 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 13 days exceeding this threshold:In total, we found that 69 reviews were created on just 13 days. The reviews on these high volume days have rated this product an average of 4.1 while reviews from other days have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Suspicious Reviewers
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One-Hit Wonders
71 of the 511 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.3 while the reviewers who have posted more than one review have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
18 of the 511 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.7 while the reviewers who have written at least one verified purchase review rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
5 of the 511 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 5.0 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Word Count Comparison
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- 38%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 193 reviews (or 38%) are within an overrepresented word count group. These reviews have rated this product an average of 4.2, while all other reviews have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition
![](/public/imgs/reviewmeta/pr-icon.png)
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
30 of the 511 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 2.4 while reviews without substantial repetitive phrases rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Reviewer Participation
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- 62%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 319 reviewers (or 62%) are within an overrepresented participation group. These reviews have rated this product an average of 4.0, while all other reviews have rated this product an average of 3.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass
Unverified Purchases
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43 of the 511 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Overlapping Review History
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Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Fire TV Stick with Voice Remote | Streaming Media... by Amazon
1% also reviewed:
Amazon.co.uk Gift Card - In a Greeting Card -... by Amazon EU S.à.r.l.
1% also reviewed:
Amazon.co.uk eGift Voucher (Various Designs) by Amazon EU S.à.r.l.
26 of the 511 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease
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The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.5.
3.9 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats
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Brand Repeaters
8 of the 511 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews
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On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass
Deleted Reviews
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- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.